WristClean is the founder & world leader of watch care. Its WATCH SCIENCE products are utilized by watch enthusiasts, service centers, brands, and dealers worldwide in over 70 countries.
Founded in 2009, entrepreneur Don Rothrauff pioneered luxury watch care by launching WristClean, formerly known as VERAET. Started in his parent's garage, Don recounts working with labs to formulate a better formula for cleaning watches. Today, WristClean reaches enthusiasts in over 70 countries, working directly with watch brands, service centers and dealers worldwide. Now entirely formulated in-house, WristClean's proprietary formula contains its Microsuds Technology to help mitigate micro-marring and scratches during the cleaning process, while being gentler on waterproof gaskets. The WristClean Method and brand have been undisputed as the best on the planet in regards to watch cleaning and care. Headquartered, WristClean's facility is located in Pennsylvania where its formulation, bottling and labeling are conducted in-house.
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