WristClean is the "founder of luxury watch care." Founded in 2009, VERAET had begun manufacturing watch care products for luxury watches. In 2013, VERAET later coined its watch care product line under the brand name - WristClean. VERAET's Founder Don Rothrauff had begun making watch care products in his parent's garage only to grow into a successful business selling to watch owners in over 35 countries. VERAET has premiered in International Watch Magazine and been sold in the National Association of Watch and Clock Collectors. In 2013, Fossil's Watch Station co-branded with WristClean and had begun selling WristClean's Watch Spray in Canada, Singapore, Germany, and throughout North America.